Create and Manage Tracking Links and Meta Pixels¶

Use 3Common to create tracking links for your event and set up Meta Pixels so you can measure visits, revenue, and purchases from different campaigns.

Quick steps¶

1. Open your event in 3Common.
2. Go to Tracking links & Meta pixels.
3. Create tracking links for each campaign or placement (for example, posters, Instagram Stories, influencers).
4. Share or customize your tracking URLs.
5. Review performance metrics such as visits and revenue.
6. Set up and apply a Meta Pixel to your events to track page views and purchases.

When you are done, you will have tracking links and pixels that show which channels generate visits and revenue.

Step-by-step walkthrough¶

1. Open your event and go to Tracking links & Meta pixels¶

1. Go to host.3common.com.
2. Open the event you want to track.
3. In the event navigation, click Tracking links & Meta pixels.

2. Create a new tracking link¶

1. Click Add new and choose Tracking link.
2. In the name field, enter a clear label for where the link will be used. For example:
   • posterlink for printed posters.
   • instagramstory for your own Instagram Story.
   • influencer1inststory for a specific partner or influencer.
3. Click Create link.
4. Repeat this process for each channel or placement you want to track.

3. Share and customize your tracking URLs¶

1. For any tracking link, open the options menu.
2. Choose Share link to copy and share the tracking URL.
3. To make the URL easier to use on print or social, use the option to customize the page URL.
4. Enter a friendly URL slug (for example, linkforposters) and save.
5. Share this customized URL in your campaign assets.

4. Review tracking link performance¶

Use the tracking links view to understand how each source is performing.

1. Use the summary cards or tabs to view metrics like Revenue and Today's visits.
2. Drill in to see more detail for a specific link.
3. Open individual rows to see which guests purchased via a specific link.

This helps you see which campaigns or partners are driving traffic and sales.

5. Add additional tracking links for more channels¶

1. From the tracking links list, use Add new then Tracking link to create more links.
2. Name each link to match the exact placement. Examples:
   • instagramstory
   • influencer1inststory
   • newsletterbanner
3. Create each link and then use it in the matching campaign.

6. Apply a Meta Pixel to your events¶

1. In the Meta pixels area, choose the option to apply a pixel to your events (for example, Apply Pixel to all events).
2. Review the note that page view and purchase events will be tracked automatically once the pixel is configured.
3. Follow the setup flow and paste your Pixel ID into the Pixel ID field.
4. Save your changes so the pixel is active across the selected events.

Troubleshooting¶