Overview

Tracking links let you measure the impact of each marketing channel on your event’s page views, ticket sales, and revenue. Simply generate a unique link for any promotion—email, social post, flyer QR code—and watch exactly how many visitors and sales it drives.

Before you begin

• Your event must be published (live).

Step‐by‐Step Guide

1. Go to your Event Overview

Navigate to the event in your dashboard and click Overview in the sidebar.

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2. Add a new Tracking Link

In the Tracking links section, click Add tracking link.

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3. Name your link and create it

In the modal that appears:

1. Enter a descriptive name (e.g. newsletter, poster, text-outreach).
2. Click Create.

4. Copy and share your tracking URL

Once created, click the Copy icon next to the URL. Paste this link into your email campaigns, social posts, QR codes, or any promotion.

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